The Advantages Of Email Marketing

Although we live in a world obsessed with the next big breakthrough in technology, oftentimes, simple things can make the biggest impact.   And, that’s why we’ll be covering the advantages of Email Newsletter Marketing in today’s blog post. More specifically, how this marketing tactic can give you the unique advantage of a receptive audience, […]

Facebook & Instagram Advertising Mistakes Part 2: No Hooks & The Wrong Goals

Take your Facebook and Instagram ads from mediocre to memorable!   In the final part of our series on Facebook & Instagram advertising mistakes, we will cover 3 more slip-ups that may seem simple, but incredibly important to your advertising success: Leading with a hook, closing without a CTA, and aiming for the wrong goal. […]

Facebook & Instagram Advertising Mistakes Part 1: Improper Testing & Information Overload

Are you wasting time, energy, AND money? If you’re making these simple mistakes, your Facebook and Instagram advertising campaigns could have an incredible amount of untapped potential!    In part 1 of our 2 part series on Facebook & Instagram advertising mistakes, we will explore 2 pitfalls that keep business owners like you, from properly […]

2024 Digital Marketing Trends: Keeping Up With User Habits & AI Technology

In an industry as fast-paced as Digital Marketing, missing out on a trend can mean missing out on a game-changing opportunity!   So, in this blog post, we will be discussing 3 industry trends that will not only set the stage for the future of Digital marketing, but they will also act as opportunities for […]

Meta Verification for Business: What are the Benefits?

Did you know that you don’t need the #1 song in the country to get verified on Facebook and Instagram?   That’s right! The elusive blue checkmark, which was once reserved for only the most popular and successful, is now available for a small subscription. In recent months, Meta rolled out a Verification program that […]

How to Get Discovered Online Part 3: Earning Leads With Digital Advertising

With Digital Advertising, you can be sure that your investment into discovery never goes to waste!   While the right organic marketing strategy can earn you a tonne of new business… They rely on an uncontrollable algorithm, which means you can’t control who you reach, and you run the risk of wasting your time.    […]

How to Get Discovered Online Part 2: Earning Leads With Organic Marketing

Even with the best products on the market, getting discovered and earning leads can be incredibly challenging without the right marketing strategy.    So, in this blog post, we’ll be covering how you can effectively utilize organic digital marketing tactics to promote your business, and earn leads. In other words, how to grow your business […]

How to Get Discovered Online Part 1: Earning Leads With Social Media

Unless your business is reserved for an exclusive list of private clients, getting discovered is crucial for every business, no matter its size or the industry it’s in!   So, if you’re looking to grow your business, continue reading for more on how you can use social media to develop your online presence, get discovered, […]

Social Media For Small Business: How to Establish Credibility & Build Your Customer Base

All it takes is a solid strategy, the right content, and a little bit of algorithm luck, and social media can transform your small business.   For small businesses in almost any industry, within social media lies an abundance of opportunities for you to take advantage of. From establishing your professional reputation, to resolving customer […]

Grow Online Fast with Content Batch Creation

While it may have been an alternate approach for online growth in the past, for businesses today, content batch creation is an absolute necessity for success.    Today, having an online presence is essential for almost every business, and as a result of the rapid increase of social media use, along with the rise of […]

Content Marketing: Gaining Leads by Providing Value

Not sure what content marketing is? Well, if you’ve ever watched a sponsored cooking tutorial, or shared a corporate meme, then you’ve already experienced it for yourself!   Unlike conventional marketing, which relies on the direct promotion of your products and services, content marketing works to gain sales by indirectly highlighting your company and what […]

How To Grow Your Brand on Social Media: Starting Fresh

For a small business, social media can be beneficial in many ways, but if your brand isn’t cohesive and strategically showcased, your presence on Facebook and Instagram may do more harm than good, and jeopardize your professional credibility.    So, in today’s blog post, we will cover how you can optimize your social media profile, […]

3 SEO Content Writing Mistakes to Avoid in 2023

You can spend hours trying to use secret SEO techniques to boost your SEO fast, but you’re probably better off focusing on creating helpful content for humans, instead trying to “outsmart” Google!    SEO is an ever-evolving facet of marketing, and with so many updates and changes, it can be a challenge to determine how […]

5 Ways To Build Trust & Earn Leads On Social Media

If you aren’t using social media to build credibility for your business and trust with your customers, you’re probably wasting your time.   Today, social media has evolved into a tool that businesses can use to grow, but without the correct strategy and approach, that growth simply won’t happen! So, In this blog post we […]

The Advantages of Social Media Marketing

When compared to 2015, social media usage has more than doubled. Back then, there were already 2.07 billion users worldwide, now, that number has skyrocketed to 4.48 billion. With so many people endlessly scrolling through social media feeds, social media marketing is an opportunity you won’t want to miss!   If that isn’t enough to […]

The Customer Journey Map: Better Connect With Your Customers

If you aren’t using a customer journey map as part of your marketing strategy, you are essentially implementing marketing tactics, crossing your fingers, and hoping for the best!   For ALL forms of marketing, both digital and traditional, a customer journey map is an essential tool that will help you understand your customers on an […]

How to Develop a Social Media Strategy for Your Small Business

If you’re a small business owner, your social media shouldn’t simply be a place to post pretty pictures, but rather, a tool to establish your credibility, share your promotions, and build a community.   So in this blog post, we will cover each step you need to take to develop a social media strategy that […]

The Benefits of Google Business Profile Optimization: Develop Your SEO & Online Presence

Are you familiar with your Google Business Profile, formerly known as Google My Business?    Although it looks like a simple digital directory, your Google Business Profile can be optimized to benefit your business in several ways! So in this blog post, we will be covering what your Google Business Profile is, and how you […]

Optimize Your Search Ads: The Power of a High Google Ads Quality Score

Google Search Ads can be an incredibly effective component of a digital marketing campaign, but ONLY if they are optimized and set up to succeed.    With so many local businesses competing for the top spot, it can be challenging to stand out and achieve the results you want. This is why it is crucial […]

5 Social Media Marketing Trends to Take Advantage of in 2022

It’s already 2022, and the landscape of social media marketing is changing just as fast as the world around us seems to be!   In 2021 we all experienced the ups, downs, and fatigue of the Covid-19 pandemic. We also all experienced the boredom of a lockdown and turned to our smartphones for both the […]

Fundamentals of Off-Page SEO

If you’re only focusing on on-page SEO, you’re really only looking at 1 side of the coin and missing the whole dollar.   In our last blog post, The Fundamentals of On-Page SEO, we covered all of the actions that you can take to alter your website in order to align with Google’s SEO requirements […]

Fundamentals of On-Page SEO

Your SEO needs to be a top priority because if no one can find your website, no one can purchase your products or services.   SEO can be a daunting topic, but in this blog post, we will cover the fundamentals of on-page SEO to give you a better understanding of the overall concepts and […]

Retargeting Ads: Recover Leads & Boost Sales

Who are the easiest people to sell to? People who are already interested in your products or services! This is why retargeting ads are effective.   If you haven’t heard of retargeting ads, you’ve probably already experienced them. Retargeting ads essentially use data collected from your behaviour on a website to target you and serve […]

How to Use Social Media to Improve the Customer Experience

Your customer’s experience is one of the most important things when it comes to making your business thrive, as one terrible experience is enough to lose a first-time, or even a life-long customer. This is why businesses must leverage every opportunity given to them to enhance the customer experience.    Today there are 3.78 billion […]

Why Your Website Needs to Be Mobile-Friendly

Gone are the days of households with a single computer. Even the days where phones were only phones are gone. Today, smartphones are like little computers, and more and more people are using them as their primary device for browsing the Internet. In fact, some website traffic can have half or more users come in […]

Why WordPress is the Best CMS

Most websites use a content management system (CMS) and for a good reason – a CMS allows you to create, manage and publish content in a convenient and accessible way. A CMS however, is not entirely useful if it does not optimize the content for search engine purposes. CMS and SEO go hand in hand […]

Marketing Strategies to Watch Out for in 2021

2020 was definitely not what any of us were expecting with numerous changes having to be made in all areas of businesses, marketing being one of them. As we enter the new year, many businesses are looking for a change in marketing strategies to elevate their growth potential. An updated, in tune and specific marketing […]

5 Tips for Your End-of-Year Marketing Strategy

2020 is finally coming to a close and the new year is right around the corner. This past year may have been rocky for most with the pandemic placing many limitations on businesses, while others like e-commerce businesses, may have thrived during this time. Regardless of the performance and the outcome, it is important to […]

Get More “Likes” on Social Media

One way to represent the success of a business is through “likes” on social media. With the advancement of technology and the rise in digital consumption, social media has become a powerful tool for businesses to demonstrate their presence. “Likes” and business success go hand in hand – the greater the number of “likes” on […]

How to Create Consistency in Marketing

Everyone always says ‘Consistency is key’ but how important is this really in marketing? Consistency in marketing refers to the maintenance of a consistent tone in the voice and message of your business across all channels of communication. When people see inconsistent flow of information, they begin to question the brand’s reliability which ultimately affects […]

How to Advertise Your Business Locally

Businesses, whether large or small, must go through the initial step of promoting themselves locally before further growth in the global market can follow. Establishing a strong local presence provides the base for businesses to expand their reach beyond local audiences. In the global market, people choose options that have a strong customer base as […]

The Power of Google Reviews

Online reviews have a significant impact on brand image. What one person says is visible by all and holds the power to affect a business either positively or negatively. Reviews are relied upon by many to validate and authenticate the value of a business, making it a critical platform for investment. One platform for reviews […]

Website Design & Marketing Success: Mutually Exclusive or Inclusive

Think website design and marketing success are mutually exclusive? Think again.   Marketing has its limitations without a thoughtfully-designed website. What happens to your potential customers when they see your ad but are directed to an unengaging website? High chance that they will turn into lost leads and your marketing efforts will be inconsequential. This […]

Why Businesses Should Use Social Media Marketing During COVID-19

COVID-19 has left many businesses in difficult situations. Many are losing revenue and clients, some are temporarily closing, and some are finding alternative measures to market themselves. One method that has seen a rise in popularity is taking some of the business online. With social distancing measures and many restrictions in place, shifting to the […]

3 Essential Tips for Businesses to Survive the Pandemic

Our current situation with the COVID-19 pandemic has created some significant changes to our daily lives including business operations. Businesses are required to think differently and brainstorm appropriate methods to re-strategize their processes and perhaps, long-term goals. When this pandemic will exactly end is uncertain, which is why it is necessary for businesses to start […]

Chatbot: Is Your Business Missing Out?

What Is a Chatbot? A chatbot – also known as a “conversational agent” – is an artificial intelligence (AI) software that simulates a conversation or interaction with a human. The software mimics written or spoken human speech so that conversations flow naturally as if users are speaking to real people. Conversations are programmed into websites, […]

CRM: Is It Worth It?

What is CRM? Customer Relationship Management (CRM) is as the name says, a system to manage relationships with customers. Customers can refer to past, current and potential. A CRM is a tool to organize and keep track of all history with customers so that the necessary information is grouped into one convenient and central place. […]

Marketing Automation: The Next Big Growth Hack

    What is Marketing Automation? Marketing automation has seen a rapid increase in value and use for many businesses. Simply put, marketing automation is about using software tools to automate marketing activities. Businesses require frequent contact with clients and potential customers, but not everyone has the time to individually send out each email, post […]

Can Instagram Help My Business?

    Whether you are a social media user or not, you have probably heard of the online app, Instagram. Instagram has taken the digital world by storm and there are clear reasons why you need to hop on this trend. From personal brands and small businesses to large corporations, Instagram has become just another […]

Why Digital Marketing is Important for Realtors

    We have entered the digital era where the majority of things are being done online – talking, shopping and even doing business. Technology has been modified so that these activities can easily be completed online. The digital world is not slowing down, which is why realtors must take advantage of this trend.   […]

Are Newsletters Still Important and Effective?

The answer is Yes.         Many people say newsletter marketing is dying and not as effective anymore. However, that is not the truth. Newsletters are surely still important and effective today. There must be a reason why businesses still spend time to send newsletters to their clients. Many argue that social media […]

How Much of My Budget Should Be Spent on Marketing?

Unfortunately, there is no easy answer.          People generally recommend using the rule of thumb, where companies should spend around 5% of their total revenue on marketing to maintain their current revenue level. Companies looking to gain a bigger market share should spend around 10%.  Nonetheless, the answer always varies by several […]

The Reason Why Everyone Loves or Hates The New Facebook Gadget

  Stay and feel connected to the people you love most. Portal feels less like a video call and more like you’re in the same room – even when you’re miles apart. – Facebook          There are so many methods of communicating with loved ones making it easier for couples to have […]

3 Social Media Softwares You Need To Learn Now

Social Media is fun when I always upload my selfie, puppy pictures and hero angle shot of my lunch meal every day but how about when social media posting become one of your daily tasks? Most people claim that the key to social media management is consistency. But let me tell you something, nobody likes to […]

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