Website Design & Marketing Success: Mutually Exclusive or Inclusive

Think website design and marketing success are mutually exclusive? Think again.   Marketing has its limitations without a thoughtfully-designed website. What happens to your potential customers when they see your ad but are directed to an unengaging website? High chance that they will turn into lost leads and your marketing efforts will be inconsequential. This […]

Why Businesses Should Use Social Media Marketing During COVID-19

COVID-19 has left many businesses in difficult situations. Many are losing revenue and clients, some are temporarily closing, and some are finding alternative measures to market themselves. One method that has seen a rise in popularity is taking some of the business online. With social distancing measures and many restrictions in place, shifting to the […]

3 Essential Tips for Businesses to Survive the Pandemic

Our current situation with the COVID-19 pandemic has created some significant changes to our daily lives including business operations. Businesses are required to think differently and brainstorm appropriate methods to re-strategize their processes and perhaps, long-term goals. When this pandemic will exactly end is uncertain, which is why it is necessary for businesses to start […]

Chatbot: Is Your Business Missing Out?

What Is a Chatbot?   A chatbot – also known as a “conversational agent” – is an artificial intelligence (AI) software that simulates a conversation or interaction with a human. The software mimics written or spoken human speech so that conversations flow naturally as if users are speaking to real people. Conversations are programmed into […]

CRM: Is It Worth It?

What is CRM?   Customer Relationship Management (CRM) is as the name says, a system to manage relationships with customers. Customers can refer to past, current and potential. A CRM is a tool to organize and keep track of all history with customers so that the necessary information is grouped into one convenient and central […]

Marketing Automation: The Next Big Growth Hack

  What is Marketing Automation?   Marketing automation has seen a rapid increase in value and use for many businesses. Simply put, marketing automation is about using software tools to automate marketing activities. Businesses require frequent contact with clients and potential customers, but not everyone has the time to individually send out each email, post […]

Can Instagram Help My Business?

  Whether you are a social media user or not, you have probably heard of the online app, Instagram. Instagram has taken the digital world by storm and there are clear reasons why you need to hop on this trend. From personal brands and small businesses to large corporations, Instagram has become just another way […]

Why Digital Marketing is Important for Realtors

  We have entered the digital era where the majority of things are being done online – talking, shopping and even doing business. Technology has been modified so that these activities can easily be completed online. The digital world is not slowing down, which is why realtors must take advantage of this trend.     […]

Are Newsletters Still Important and Effective?

The answer is Yes.     Many people say newsletter marketing is dying and not as effective anymore. However, that is not the truth. Newsletters are surely still important and effective today. There must be a reason why businesses still spend time to send newsletters to their clients. Many argue that social media marketing is […]

How Much of My Budget Should Be Spent on Marketing?

Unfortunately, there is no easy answer.        People generally recommend using the rule of thumb, where companies should spend around 5% of their total revenue on marketing to maintain their current revenue level. Companies looking to gain a bigger market share should spend around 10%.  Nonetheless, the answer always varies by several factors. […]

The Reason Why Everyone Love or Hate The New Facebook Gadget

  Stay and feel connected to the people you love most. Portal feels less like a video call and more like you're in the same room – even when you're miles apart. – Facebook            There are so many methods of communicating with loved ones making it easier for couples to […]

3 Social Media Softwares You Need To Learn Now

  Social Media is fun when I always upload my selfie, puppy pictures and hero angle shot of my lunch meal every day but how about when social media posting become one of your daily tasks? Most people claim that the key to social media management is consistency. But let me tell you something, nobody likes […]

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