Transform likes into leads, and convert comments into customers!

 

In part 1 of our 2 part series on earning more Instagram engagement, we will cover several tactics and tips that you can use to earn more likes, comments, and follows, from both customers and other businesses within your local target market, or your niche.

 

So, if you’re looking to build your brand presence and online reputation, continue reading for our first 3 methods on earning more engagement on Instagram. 

 

– You can check out part 2 of this series here – How to Earn More Engagement on Instagram Part 2 

 

Posting Valuable Content

The first method to earn more Instagram engagement that we’ll be covering today should be the foundation of any effective Instagram strategy, posting valuable content.

 

Now, what counts as valuable for you, may not be as valuable to other businesses in different industries. Regardless, this means that your Instagram profiles should feature industry-relevant posts that will either entertain or educate your target audience.

 

So, if you had a cafe, this could look like:

 

– Your latest promotions and events

– New/Seasonal menu items

– Comedic cafe related content – Ex: Latte Art Expectations vs Reality

– Customer Reviews 

– Home brewing tips

– And more!

 

However, for your business, industry-relevant educational or entertaining content can look quite a bit different than what would work for a cafe.

 

That said, no matter what industry you’re in, by better relating to your followers and target audience with valuable content, you can encourage them to engage with your Instagram profiles.

 

 

 

 

Contests & Giveaways

Already posting valuable content?

 

The next method to earn Instagram engagement that we’ll be covering today, is to host a contest or a giveaway. If you’re already posting valuable content, a contest or giveaway can give you a surge of new comments, likes, and followers by incentivizing engagement, plus, you can expose your business to new people!

 

For example, let’s say that your cafe hosted a giveaway that featured a summertime gift basket that featured your new seasonal items, plus some extra gifts. And, to enter the giveaway, one would need to follow your page, like the post, and tag 3 friends. In this scenario, by incentivizing engagement, and implementing those specific giveaway requirements, you can earn both engagement AND brand awareness. In addition, since your existing followers are most likely your most loyal customers, whenever they tag a friend to enter the giveaway, their participation also acts as a personal recommendation! 

 

So, if you’re looking to give your Instagram profile a quick boost in engagement, consider a giveaway! By adding an incentive to engagement, you can earn more likes, comments, and followers, giving you an opportunity to transform online relationships into paying customers. 

 

 

 

 

Engaging Yourself 

The last method to earn more engagement on Instagram may seem self explanatory, but it can 

also be easily overlooked, your own engagement efforts!

 

In other words, the time that you spend liking and commenting on posts in your feed, and following other local businesses, as well as businesses related to your specific niche. 

 

By taking the time to engage with others online, you can increase your own engagement in 2 ways.

 

1. By engaging with others, and staying active within your businesses specific niche, you can encourage others to engage with your content in response.

2. In addition, by demonstrating regular activity within your niche, Instagram’s algorithm will reward you by making your content more discoverable. 

 

So, if routine engagement isn’t a part of your Instagram strategy, the valuable content that you produce could be missing out on an abundance of potential impressions, likes, and comments…  

 

Today, you can’t rely on great content alone! By taking the time to interact with other local businesses, and others within your specific niche or industry, you can begin to create a positive reputation for your business, while creating online relationships that encourage more engagement.

 

However, this doesn’t mean that you should comment on every single post that you see online! Infact, If you were to spam likes, comments, and follows, Instagram can temporarily restrict you from using these features, and the algorithm can decrease your odds of being discovered. So, if you want to earn more engagement on Instagram, start by engaging with others yourself, but don’t over do it! 

 

By genuinely interacting with other profiles within your niche, you can encourage more participation from everyone involved, and increase the likelihood that Instagram rewards your efforts by making your content more discoverable. 

 

 

 

 

In conclusion, in the first of our 2 part series on earning more Instagram engagement, we covered how posting valuable content, hosting contests or giveaways, and engaging with others yourself, are an essential part of earning more Instagram engagement. But, we aren’t stopping there! 

 

In the second part of this series, we’ll cover 2 more methods that you can use to earn more likes, comments, and followers!