Unless your business is reserved for an exclusive list of private clients, getting discovered is crucial for every business, no matter its size or the industry it’s in!
So, if you’re looking to grow your business, continue reading for more on how you can use social media to develop your online presence, get discovered, and earn new leads.
In the first part of our three part series, we’ll be diving into social media. More specifically, how you can attract your ideal audience by consistently posting relevant content, and taking advantage of real world and digital trends.
Using Relevant Hashtags
Before we get into posting content, we’ll briefly summarize how hashtags can help you get discovered on social media.
Essentially, hashtags are added to social media posts so algorithms can categorize content and make it more discoverable. For the user, hashtags make it easier to search for and find content related to their interests. As for the social media platform itself, hashtags make it easier to recommend and deliver interesting content to the user.
For example, if you manage social media for a Korean restaurant, relevant hashtags can help local food enthusiasts find your content on Instagram. On the other hand, the same hashtags can help Instagram recommend your content to users who may be interested in your food. So, if you’re looking to get discovered online, you need to include relevant hashtags in each of your posts!
To sum it all up, hashtags serve a dual purpose. For your potential customers, hashtags can help them discover your content, and for the Social Media platform, hashtags can help it serve your content to the right people.
Posting Relevant Content
The first step to getting discovered online is consistently posting industry-relevant content on social media.
Regardless of the industry that you’re in, if you want to get discovered online, you need to take advantage of social media algorithms by posting great content. This is because social media companies like Facebook and Instagram need great content to continuously satisfy their customers. And, by consistently creating posts that your target audience is looking for, social media platforms can push your content and keep their users happy.
But, what is great content?
Whether you own a restaurant, a massage clinic, or a skateboard shop, all great content is either educational or entertaining, and related to the industry that your business is in. Let’s say that you’re the owner of a massage clinic. An educational post could be a simple infographic on self-massage techniques that alleviate back pain. Meanwhile, an entertaining post could be a comedic video that covers the aches and pains that come with age.
Since people turn to social media in their downtime, ensuring that your social media content fits into these two categories is crucial as your audience is looking to either laugh or learn when they unlock their phones… They don’t want to feel like they’re being advertised to!
By posting industry-related content that is either educational or entertaining, you can give social media platforms the content they need to keep their users engaged, therefore encouraging them to push your content to as many people as possible within your target audience.
So, if you’re looking to get discovered online, you should start by consistently posting content that is not only industry-specific, but also educational or entertaining!
Posting Trending Content
While similar to the first, this strategy involves posting social media content that is not only relevant to your industry, but also current trends.
This strategy takes advantage of news and current events so that your content is more likely to reach a larger pool of people, while still being focused on industry topics that will attract your target audience. So, if you want to get discovered online, this method is a great way to strategically widen your reach.
Let’s say that you’re the owner of a local massage clinic, and the Vancouver marathon is coming up. In this scenario, you would have the perfect event to target a fresh audience of local runners with content that relates to your products and services. For example, you could create a series of social media videos and posts to help marathon runners prepare for their race, and recover after completing it. And, your content could range from long-form videos on how massage therapy can treat specific post-run symptoms, to infographics with quick tips on mobility and stretching.
By shifting away from the type of content you typically post, and aligning it with a trending event, you can give your social media profile a significant boost in engagement from runners who may have never considered massage therapy before!
With that being said, you should always keep an eye out for events or trends to take advantage of. That way, you can create social media content that reaches just beyond your typical target audience, so you can get discovered and earn more leads.
In conclusion, in part one of this series, we focused on social media, and how you can utilize the platform and tailor your posts in order to earn more leads online. To be more precise, we covered how you can use industry-relevant topics to better target and attract your ideal customers, and how you can align your posts with current trends in order to reach a significantly larger audience.