One way to represent the success of a business is through “likes” on social media. With the advancement of technology and the rise in digital consumption, social media has become a powerful tool for businesses to demonstrate their presence. “Likes” and business success go hand in hand – the greater the number of “likes” on social media posts, the greater the interest in the brand.
Attaining more “likes” is valuable to businesses for many reasons. “Likes” indicate a positive response from followers. If your posts receive a large number of “likes,” that means the feedback for that post is one of approval from your followers. Moreover, the number of “likes” can provide critical information to business performance. Posts that do not receive as many “likes” indicate poor performance for that specific product, service or tone that was presented in the post. The goal for social media marketing is to ultimately get more “likes.”
6 Tips to Get More Likes on Social Media Posts
1. Create Quality Content
The first and foremost aspect to focus on is to create quality content. Posts that are not thought through with careful detail and consideration will certainly not perform well in comparison to posts that are strategically created. Regardless of whichever methods you use to gain more “likes,” if the posts themselves are designed with a lack of attention, a lack of “likes” will follow. Remember to create content that meets the quality of your brand and resonates with your audience.
2. Ask questions
Asking questions at the end of your posts is an effective way to generate engagement. Questions provide the audience with an opportunity to react and present their input. Posts that resonate with your followers and allow them to participate in a conversation have a higher chance of performing well in the number of “likes.” Try incorporating questions such as the following:
- What’s your favourite product?
- Which one do you like better?
- What are your thoughts on this?
3. Use hashtags
Hashtags are an amazing tool for social media growth. Adding hashtags at the end of your posts or in the captions makes your content visible to a wider audience. Hashtags allow people searching for specific hashtags to find your content easier, which then increases your chances of receiving more “likes” on your posts. To include hashtags in your posts, research is required. It is important to add hashtags that are only relevant to your business and to exclude other random hashtags that can confuse your audience or harm your brand image.
4. Include people in your posts
Research shows that photos with faces perform almost 40% better on Instagram than those that do not show any faces. By posting pictures with faces, you have the chance to tag people as well which not only helps generate more exposure but also adds a name to the brand, creating a sense of personal connection with the followers. Here are some suggestions of pictures you can take for your social media page:
- Showcase your employees and the behind-the-scenes of a project they are working on
- Display an image of a team or individual you are collaborating with on a project
- Take a picture of a meeting with a special client
- Upload pictures from different events
5. Focus on your consumers
The people that are buying your products or services and supporting your business are your followers. Your posts should be tailored to your audience with content relevant and valuable to your consumers. Always produce content that will generate positive interest from your consumers, as the end goal is to produce more growth and sales through “likes.” The more your posts are viewed interestingly by your followers, the higher the engagement rate on your posts.
6. Post at the right time
Social media has little tricks to gaining maximum engagement on posts and one way is through strategic timing. By posting at a specific time, you can increase your chances of getting a greater number of people to view your posts. Creating high quality content but gaining very little exposure is unfortunate so make sure to post your photos at appropriate times. Generally, the best time to post on Facebook is between 1:00 PM and 3:00 PM and on Instagram is from 3:00 PM and 4:00 PM.
Social media is an integral part of digital marketing. With many aspects of business turning to digital platforms, advertising effectively on social media can be an immense help to business exposure. If you are interested in social media marketing for your business, contact us to receive a free consultation!