2020 was definitely not what any of us were expecting with numerous changes having to be made in all areas of businesses, marketing being one of them. As we enter the new year, many businesses [...]
One way to represent the success of a business is through “likes” on social media. With the advancement of technology and the rise in digital consumption, social media has become a powerful tool [...]
Everyone always says ‘Consistency is key’ but how important is this really in marketing? Consistency in marketing refers to the maintenance of a consistent tone in the voice and message of your [...]
Businesses, whether large or small, must go through the initial step of promoting themselves locally before further growth in the global market can follow. Establishing a strong local presence [...]
Online reviews have a significant impact on brand image. What one person says is visible by all and holds the power to affect a business either positively or negatively. Reviews are relied upon [...]
Think website design and marketing success are mutually exclusive? Think again. Marketing has its limitations without a thoughtfully-designed website. What happens to your potential [...]
COVID-19 has left many businesses in difficult situations. Many are losing revenue and clients, some are temporarily closing, and some are finding alternative measures to market themselves. One [...]
What Is a Chatbot? A chatbot – also known as a “conversational agent” – is an artificial intelligence (AI) software that simulates a conversation or interaction with a human. The [...]
What is CRM? Customer Relationship Management (CRM) is as the name says, a system to manage relationships with customers. Customers can refer to past, current and potential. A CRM is a tool to [...]
What is Marketing Automation? Marketing automation has seen a rapid increase in value and use for many businesses. Simply put, marketing automation is about using software tools to [...]