Archives

Most websites use a content management system (CMS) and for a good reason – a CMS allows you to create, manage and publish content in a convenient and accessible way. A CMS however, is not [...]

2020 was definitely not what any of us were expecting with numerous changes having to be made in all areas of businesses, marketing being one of them. As we enter the new year, many businesses [...]

2020 is finally coming to a close and the new year is right around the corner. This past year may have been rocky for most with the pandemic placing many limitations on businesses, while others [...]

One way to represent the success of a business is through “likes” on social media. With the advancement of technology and the rise in digital consumption, social media has become a powerful tool [...]

Everyone always says ‘Consistency is key’ but how important is this really in marketing? Consistency in marketing refers to the maintenance of a consistent tone in the voice and message of your [...]

Businesses, whether large or small, must go through the initial step of promoting themselves locally before further growth in the global market can follow. Establishing a strong local presence [...]

Online reviews have a significant impact on brand image. What one person says is visible by all and holds the power to affect a business either positively or negatively. Reviews are relied upon [...]

Think website design and marketing success are mutually exclusive? Think again.   Marketing has its limitations without a thoughtfully-designed website. What happens to your potential [...]

COVID-19 has left many businesses in difficult situations. Many are losing revenue and clients, some are temporarily closing, and some are finding alternative measures to market themselves. One [...]

Our current situation with the COVID-19 pandemic has created some significant changes to our daily lives including business operations. Businesses are required to think differently and brainstorm [...]